Julian Perry has spent more than 15 years at the centre of iGaming media, not as an observer looking in, but as someone who built one of the sector’s most widely read editorial operations from scratch. His writing, analysis, and editorial judgement have influenced how operators, regulators, and suppliers across Europe, the Americas, and Asia understand the markets they operate in. For anyone reading iGaming journalism and asking whether the person behind it actually knows the industry: in Perry’s case, the answer is unambiguous.
About Julian Perry
Perry co-founded Players Publishing in 2010 alongside Gary Roudette, at a time when online gaming was entering a new phase of regulatory scrutiny and global expansion. What began as a specialist trade publisher grew into the company behind Gambling Insider, Gaming America, Trafficology, and the Global Gaming Awards, four of the most recognisable brands in iGaming B2B media. As COO and Editor-in-Chief across these titles, Perry has not simply overseen their output; he has set the editorial agenda, commissioned and edited thousands of pieces of industry content, and personally interviewed some of the most senior executives in global gaming.
His career before Players Publishing included senior roles at Gaming Insider and Gaming Insider America, meaning his professional biography has been tied exclusively to iGaming and gaming media throughout. There is no crossover into unrelated sectors, no brief stint in gaming before moving on. The industry has been his focus for the entirety of his working life in media.
Areas of Specialisation
Online Casino and Sports Betting Markets
Perry’s core editorial focus has always been the commercial and regulatory mechanics of iGaming. He has covered the legalisation of online sports betting across US states, the tightening of licensing frameworks in the UK, the emergence of regulated iGaming in Latin America, and the sustained growth of live casino as a product category. His understanding of these markets comes from sustained, direct engagement with the executives, lawyers, and regulators who shape them.
Affiliate Marketing and Traffic Economics
Through Trafficology, Players Publishing’s dedicated affiliate marketing publication, Perry developed a detailed working knowledge of the iGaming affiliate ecosystem: how traffic is acquired, how compliance intersects with performance marketing, and how regulatory changes in markets like the UK and Sweden directly affect affiliate commercial models. This is not a peripheral interest but a subject he has edited and contributed to consistently.
Responsible Gambling and Regulatory Affairs
Perry has overseen editorial coverage of responsible gambling as it evolved from an industry add-on to a central regulatory and commercial concern. Under his editorship, Gambling Insider covered the Gambling Act review in the UK, affordability checks, safer gambling messaging requirements, and the broader shift in operator obligations. His editorial stance on these topics reflects the seriousness with which the regulated industry treats them, and he has given a platform to critics and advocates alike.
iGaming Business Strategy and M&A
Much of Perry’s editorial output has examined the commercial structures of the iGaming sector, including mergers, acquisitions, investment rounds, platform consolidation, and the strategic decisions that define how gaming businesses scale. His interviews with CEOs of publicly listed and privately held companies have consistently addressed the business logic, not just the surface narrative, behind major industry moves.
Publications and Editorial Record
Perry served as Editor-in-Chief of Gambling Insider for over a decade, a tenure during which the publication established itself as required reading for senior iGaming executives. He held the same role at Gaming America, the group’s publication focused on the US gaming market, covering both land-based casino and the expanding online and sports betting sector.
In 2025, Perry led the rebranding of Gambling Insider and Gaming America into Global Gaming Insider, a decision driven by a strategic view that the industry needed a genuinely modern, digital-first editorial platform rather than a continuation of legacy print formats. He has spoken publicly about that transition and the evolving expectations of iGaming media audiences.
The Global Gaming Awards, also operated under the Players Publishing umbrella, represent a further dimension of Perry’s industry engagement. As a founder of the awards, he has been directly involved in recognising and evaluating the companies and individuals that have shaped iGaming over the past 15 years.
Editorial Standards and Independence
Perry’s editorial work has operated on the basis that journalism covering a commercial industry must maintain clear separation between advertising relationships and content decisions. Gambling Insider and its successor titles have consistently published critical analysis of operators, regulators, and suppliers regardless of commercial relationships. Readers, whether operators or regulators, have been able to rely on the content reflecting genuine editorial judgement rather than promotional objectives.
Content published under Perry’s editorship identifies clearly when material is sponsored or commercially supported. Opinion and analysis are presented as such, and sourcing in news reporting is transparent. Where the publication has had a commercial relationship with a company covered editorially, that relationship has not determined the editorial line.
This approach reflects a broader view that credible iGaming journalism serves the industry best when it operates with the same standards expected of any serious trade publication.
Corrections and Accountability
Where errors of fact have appeared in content under Perry’s editorial responsibility, the standard approach has been prompt correction with clear acknowledgement of the change. iGaming is a sector where inaccurate reporting on regulatory status, licensing decisions, or financial matters can have real commercial consequences. That reality has shaped the editorial culture Perry has built around factual accuracy and accountability.
Contact Julian Perry
Julian Perry is available for comment, press enquiries, editorial contributions, and speaking opportunities related to iGaming media, industry trends, and gaming regulation.
LinkedIn: linkedin.com/in/julian-perry-91b64547
Perry regularly engages with iGaming operators, suppliers, regulators, and media professionals. If you are seeking editorial commentary on market developments, regulatory shifts, or iGaming business strategy, direct enquiries through the channels above.