Gala Spins Casino Affiliate Programme UK

Join the Gala Spins Affiliate Programme

The Gala Spins affiliate programme allows UK publishers to earn commission by referring eligible customers through approved tracking links. Applications and affiliate accounts are managed through Entain Partners, where publishers can access campaign materials, create trackers and review performance.

To apply:

1. Open the Entain Partners registration form.
2. Enter accurate personal or company information.
3. Add the websites, apps or promotional channels you plan to use.
4. Provide the requested payment and business details.
5. Submit any identity or company documents required for verification.
6. Wait for the application decision by email.
7. After approval, access the affiliate account and select Gala Spins from the available brands.
8. Create a tracking link and submit the intended promotional channel for approval before publishing.

Do not place Gala Spins links, banners or other brand materials before the application and promotional channel have been approved. If you later want to add another website, app or social media account, submit it separately for review before using it.

Information to Prepare Before Applying

The registration details must identify both the applicant and the channels that will generate traffic. Keeping the information accurate from the start reduces the risk of verification or payment delays.

Prepare the following:

• Full name and contact information
• Residential or registered business address
• Website, app or social media account details
• Description of the intended traffic sources
• Preferred payment details
• Individual or company status
• Information about any third parties involved in promotion
• Supporting identity or business documents

An individual can apply without setting up a company, provided they meet the programme requirements. Companies should ensure that their registered name, address, directors and beneficial owners are entered consistently across the application and supporting records.

Identity and Business Verification

Individual applicants must be at least 18. Verification may include proof of identity, age, residence and address. A passport, driving licence or another accepted identity document may be requested, together with suitable address evidence.

Company applicants may need to provide incorporation records and documents identifying directors and beneficial owners. Entain Partners can also request supplementary information as part of its due diligence process. Requested documents must be supplied within 30 days of registration.

If the information on a document differs from the application, explain the discrepancy and provide current evidence. Payment details should also belong to the verified applicant or business.

How Gala Spins Affiliate Commission Works

Gala Spins affiliates primarily earn through revenue share. This means the publisher receives an agreed percentage of the net gaming revenue generated by qualifying referred customers. Entain Partners promotes revenue-share rates of up to 35%, but the percentage applied to a specific Gala Spins account is recorded in the individual commercial agreement.

CPA plans may also be arranged on request. Under CPA, commission is linked to customers who complete the qualifying actions defined in the agreement. Players acquired under a CPA arrangement are treated separately and do not contribute to the revenue-share calculation unless the agreed terms state otherwise.

The headline percentage should not be treated as an automatic rate for every account. Check the insertion order or other written commercial agreement before estimating campaign revenue.

Revenue Share and Net Gaming Revenue

Net gaming revenue is not the same as deposits, stakes or the amount lost by a customer. It is the revenue remaining after the calculations and applicable deductions defined in the affiliate agreement. The agreed revenue-share percentage is applied to that figure.

Entain Partners can adjust the applicable programme tier according to the number of qualifying customers referred during the relevant month. The affiliate account provides statements showing referred customer activity and the resulting share of net revenue.

For example, a customer may follow an approved Gala Spins tracking link, register and complete the qualifying activity. Their eligible net revenue is attributed to the tracker, after which the agreed percentage is used to calculate the affiliate’s commission. The customer’s deposit alone does not determine the amount earned.

Payment Threshold and Balance Carryover

The current revenue-share payment threshold is £100. If the payable balance does not exceed that amount during a calendar month, it may be carried forward until the accumulated balance passes the threshold.

A negative revenue-share balance may also be offset against future positive commission. Publishers should therefore examine the full statement rather than judging performance only by registrations or deposits.

Before expecting a payment, check that:

• The £100 revenue-share threshold has been exceeded
• The payment information matches the verified account
• Requested due diligence documents have been supplied
• The statement contains the expected trackers and customers
• No negative balance has been carried forward
• The payment structure matches the current commercial agreement

Payment details that differ from the registered information can trigger additional verification. Update changes through the appropriate account process rather than entering an unrelated recipient.

Set Up Gala Spins Tracking Links and Campaigns

Tracking links connect each referral to the correct affiliate account and campaign. After approval, create links within Entain Partners and assign them to the relevant Gala Spins promotion, landing destination and traffic source.

A reliable launch process is:

1. Select Gala Spins within the affiliate platform.
2. Choose the relevant approved website, app or campaign.
3. Select a current creative or promotional message.
4. Generate the corresponding tracking link.
5. Check that the link opens the intended Gala Spins destination.
6. Confirm that all important offer conditions remain visible.
7. Publish the link only on the approved channel.
8. Review the affiliate report after traffic begins.

Do not manually rebuild or shorten a tracker in a way that removes its attribution parameters. If a link must be adapted for a new campaign or placement, generate a suitable version within the affiliate platform.

Choose an Approved Promotional Channel

A successful application does not automatically approve every channel controlled by the affiliate. Websites, apps, landing pages and social media accounts used to promote Gala Spins must be reviewed by Entain Partners.

Submit a new channel before publishing if you plan to:

• Add Gala Spins to another website
• Launch a dedicated landing page
• Promote through a mobile app
• Use a new social media account
• Work with a third-party promoter
• Begin an influencer campaign
• Distribute promotional content through direct messaging

Influencer promotion requires prior written approval. Rewarded influencers must be over 25 and should not have an audience profile that particularly appeals to people below the permitted gambling age.

Email, SMS, push notifications and similar direct marketing cannot be used without approval. Telegram, WhatsApp and comparable instant messaging services also require express written authorisation.

Use Current Creatives and Offer Conditions

Entain Partners provides approved links and marketing resources for its brands. Available materials can include banners, promotional content and campaign-specific offers. Affiliates should take the current creative and wording from their account rather than copying an old advertisement or third-party offer.

Before publishing a Gala Spins promotion, confirm:

• The creative is approved for the UK market
• The tracking link belongs to the correct account and campaign
• The landing destination matches the message
• The age restriction is visible
• Significant promotional conditions are included
• Required safer-gambling references are present
• The offer remains current
• The promotional channel has been approved

If a bonus value, qualifying action or expiry condition changes, update the promotion promptly. A general description such as current Gala Spins offers is safer than retaining an outdated amount, but it must still lead through the approved tracker.

Check Performance in the Affiliate Account

The affiliate account provides reporting for referred customers and accrued net revenue. Use separate trackers for different pages, placements or traffic sources whenever the platform supports that setup. This makes it easier to identify which campaigns produce registrations and qualifying activity.

Useful reporting measures include:

Do not assess a campaign from clicks alone. A placement may attract attention without sending users who complete the qualifying actions. Compare traffic, registrations, qualifying customers and resulting revenue together.

Troubleshoot Missing Referrals or Commission

If expected activity does not appear, begin with the tracker rather than creating a second account or replacing several campaign elements at once.

Check the following in order:

1. Confirm that the published link was generated inside the correct affiliate account.
2. Open the link and verify that it reaches the intended Gala Spins destination.
3. Make sure the complete tracker is present on the live page.
4. Check the selected reporting period and campaign filters.
5. Confirm that the website, app or social account was approved.
6. Review whether the customer completed the qualifying activity.
7. Check for carried-forward balances or account-verification requests.
8. Record the tracker, placement and relevant dates before contacting the affiliate team.

A normal Gala Spins URL without the affiliate tracker will not attribute the referral to the publisher. The same problem can occur when redirects, link-management tools or website changes strip tracking information.

UK Promotion Requirements for Gala Spins Affiliates

Gala Spins campaigns aimed at UK users must follow the programme’s advertising requirements. Promotional content must be clear, socially responsible and directed at adults. It should not use imagery, language or personalities that are likely to appeal particularly to people under 18.

Every campaign should display the required age restriction, applicable terms wording, significant offer conditions and current safer-gambling references. Paid or incentivised social media content must also be clearly identifiable as advertising.

Use this pre-publication checklist:

• The website, app or social account is approved
• The promotion is clearly identifiable as advertising where required
• The content is aimed at adults
• The 18+ restriction is visible
• Significant bonus conditions appear with the promotion
• GambleAware and GAMSTOP references are included where required
• The tracking link and landing destination match
• The creative comes from the current affiliate resources
• No unsupported winning or income claim is used
• The campaign does not target self-excluded or opted-out individuals

These checks apply to the entire promotion, not only the banner. The surrounding review, headline, call to action and social caption should communicate the offer accurately.

Campaigns That Need Prior Approval

Some channels require more than standard account approval.

The primary affiliate remains responsible for the actions of an approved third-party promoter. Share current creatives and campaign conditions with anyone working on the promotion, but do not share the affiliate account login.

Manage the Gala Spins Affiliate Account

Keep the account information current after approval. Email addresses, telephone numbers, business details and payment information should be updated when they change. This ensures that verification requests, campaign instructions and amendments to programme terms reach the correct person.

Affiliate login credentials must remain private. Team members or contractors should receive only the materials and information needed for their work, not unrestricted access to the main account.

Regular account maintenance should include:

• Reviewing messages and updated campaign guidance
• Removing expired promotions
• Checking that live trackers still reach the correct destination
• Reconciling monthly statements
• Updating approved promotional channels
• Responding to verification requests
• Keeping payment and contact details consistent
• Monitoring the account for prolonged inactivity

An inactive account may be frozen. Continued inactivity can also affect revenue share or lead to account termination under the programme terms. Publishers who pause their campaigns should continue monitoring account communications and resolve any outstanding verification requests.

Gala Spins Affiliate Programme Questions

Is Gala Spins Part of Entain Partners?

Yes. Gala Spins affiliate applications, tracking links, promotional resources, reporting and commission arrangements are managed through Entain Partners. Approved publishers use the Entain affiliate account to select the brand and build campaigns.

How Much Can a Gala Spins Affiliate Earn?

Entain Partners advertises revenue share of up to 35%. The percentage available to a particular Gala Spins affiliate depends on the commercial agreement and qualifying performance. Review the agreed insertion order before forecasting earnings.

Is CPA Available for Gala Spins Affiliates?

CPA arrangements may be available on request. The value, qualifying customer criteria and other conditions are agreed individually. Customers referred under a CPA plan are handled separately from the standard revenue-share calculation.

Can I Promote Gala Spins on Social Media?

Yes, provided the social account and campaign follow the current approval requirements. Influencer advertising requires prior written approval, and rewarded influencers must be over 25. Each advertisement should be clearly identifiable and aimed at an adult audience.

What Is the Minimum Revenue-Share Payment Threshold?

The current threshold is £100. A revenue-share balance that does not exceed this amount may be carried forward until the accumulated balance passes the threshold. Negative balances may also be offset against future positive revenue share.